Salesforce Development for Digital Publishing Company

Salesforce Development for Connecting Multiple Business Lines Efficiently

We helped a digital publishing company combine data from their various websites into one Salesforce CRM system. This integration simplified their data management, automated key processes, and improved their reporting, making their operations smoother and more efficient.

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About The Project

We worked with a digital publishing company to integrate data from their six different business lines into a single Salesforce CRM system. Our team set up daily data syncing to keep accounts, contacts, and orders updated between their websites and Salesforce. We created custom features like a ‘Create Trial Order’ function and detailed reports to make their data management smoother. This integration helped them consolidate their information, automate processes, and enhance their reporting capabilities, all while keeping their data accurate and accessible.

Business

Publishing

UAE

Location

Project Highlights

  • Automated Data Synchronization
  • Centralized CRM Data Aggregation
  • Custom Form Data Integration
  • Comprehensive Salesforce CRM Setup
  • Advanced Salesforce Reporting Configuration
  • Custom Order Management Functionality
  • Data Deduplication Rules
  • Automated Lead Assignment Rules

Business Goal

The client wanted to simplify and centralize their data management by bringing together information from their different business lines into one Salesforce CRM system. Their goal was to make data handling easier, automate routine tasks, and improve reporting, all to boost efficiency and help their team make better decisions.

Solution

chlange

Challenges

Fragmented Data Management

Our publishing client struggled with managing data across six separate business lines and multiple websites, leading to inefficiencies and difficulties in obtaining a unified view of their operations.

solustion

Solutions

Unified Salesforce CRM Integration

We integrated data from all business lines into a single Salesforce CRM platform, enabling seamless synchronization and centralized management. This solution automated data handling, improved reporting capabilities, and provided a comprehensive view of all operations, significantly enhancing overall efficiency.

Our Approach

Our development focused on automated data synchronization with a robust tech stack, for comprehensive Salesforce integration.

Revamp

Needs Assessment

We conducted a thorough analysis of the client’s data management challenges and integration requirements to design a tailored solution for unifying their business lines in Salesforce CRM.

Integration

System Integration

We developed and implemented automated data synchronization processes, integrating data from six different business lines and multiple websites into a single Salesforce platform.

Updates

Customization and Configuration

We configured Salesforce with custom forms, reporting features, and order management functions, setting up data validation rules and lead assignment rules to meet the client’s specific needs.

Marketing

Deployment and Support

We launched the integrated Salesforce system and provided comprehensive training and ongoing support, ensuring smooth operation, troubleshooting any issues, and optimizing the system based on user feedback.

Tech Capabilities

dot_net
sales_force
mysql

Key Results

70% Reduction in Data Duplication

Enhanced data accuracy by minimizing duplicate entries through automated validation rules.

50% Faster Data Synchronization

Accelerated daily data updates, improving real-time data availability.

60% Improvement in Reporting Efficiency

Streamlined reporting processes, making data analysis quicker and more efficient.

40% Increase in Operational Efficiency

Boosted overall productivity by centralizing data and automating key processes.

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