Online Marketplace for Kovels

Crafted a Premier eCommerce marketplace for 1.4 Million Antiques and Collectibles

AQe Digital developed an online marketplace for Kovels that caters to antique enthusiasts. Kovels aims to provide the best online shopping experience for users to explore and recommend products for buying, selling, and auctioning. We developed the online marketplace, keeping the objectives and requirements of the antique and collectible industry. Our team included features for showcasing antiques, user-requested listings, and publishing product information and guides.

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About The Project

AQe Digital developed Kovels, a leading eCommerce marketplace for antique enthusiasts. The online marketplace allows users to explore, price, and purchase antiques, as well as recommend products for buying, selling, and auctioning. Our eCommerce developers have created a comprehensive marketplace with subscriptions for exclusive access, user-requested listings, and detailed product information and guides to meet the client’s needs.

Business

Retail

U.K.

Location

Project Highlights

  • eCommerce Marketplace Development
  • Product Listing Management
  • Payment Integration
  • Order Management System
  • Content Management System (CMS)
  • Customer Engagement Solution
  • Digital Marketplace Solution

Business Goal

The client aimed to establish their eCommerce marketplace as the premier destination for antique enthusiasts. AQe Digital developed an eCommerce marketplace with an alluring CMS system to showcase and publish various antique products, allowing users to list their collectibles. The online store lets clients provide detailed product information and purchase guides, enhancing user engagement and driving business growth.

Solution

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Challenge

Managing High-Volume Inventory and Complex User Interactions

The challenge involved efficiently managing an extensive inventory of over 1.4 million antique listings on an eCommerce platform while supporting complex user interactions for buying, selling, and auctioning. This included ensuring secure transactions and effective user account management. Additionally, the platform needed to handle extensive content management and a subscription service, all while maintaining performance and scalability to support growing traffic and order volumes.

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Solution

Robust Tech Solution for Kovels' Antique Listings and User Management

To address Kovels’ challenges, AQe Digital deployed a comprehensive tech stack, optimizing SQL Server for data management and using WordPress custom post types and bulk upload plugins for antique listings. We enhanced user interactions with dynamic HTML templates and JavaScript, integrated secure payments via WooCommerce, and streamlined order and content management with WooCommerce, WordPress CMS, and MemberPress. Performance was improved with caching solutions, minified code, and scalable cloud hosting to efficiently handle growing traffic.

Our Approach

We developed and executed a series of strategies to achieve our goals, with a primary focus on developing the online store to deliver an exceptional user experience.

Revamp

Revamp

Redesigned the online marketplace to ensure intuitive navigation and a visually captivating user interface.

Integration

Integration

Seamlessly incorporated third-party features to enrich the overall user experience.

Updates

Updates

Implemented real-time data updates for dynamic and timely content delivery.

Marketing

Marketing

Applied targeted strategies to broaden the user base and boost engagement.

Tech Capabilities

wordpress
mysql
html5

Key Results

1.4 Million Products Managed

Successfully handled a diverse inventory of over 1.4 million items, offering a comprehensive selection for users.

39,000+ Orders Completed

Demonstrated efficient order processing by fulfilling more than 39,000 orders, ensuring reliable service delivery.

4,400+ Active Subscribers

Achieved a growing active subscriber base of over 4,400, reflecting strong user engagement and interest.

Enhanced User Experience

Increased satisfaction with a broad product range and efficient order fulfillment, improving overall user engagement.

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