Custom Software Development for the Hollywood Ad Agency

Next-Gen Workflow Automation and Integration for a Largest Hollywood Advertising Agency

We revamped the internal systems for a top Hollywood ad agency, replacing their outdated setup with a sleek, custom platform. The new system integrates work orders, internal communications, and workflow management, making everyday tasks smoother and more efficient.

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About The Project

We transformed an award-winning Hollywood advertising agency’s outdated system into a cutting-edge platform that simplified their workflows and communications. Our custom solution integrated their existing tools, automated data entry, and generated real-time, detailed reports. This overhaul streamlined their operations and improved accuracy and collaboration, making it easier for their team to manage projects, track expenses, and stay on top of client information.

Entertainment

Business

USA

Location

Project Highlights

  • Legacy System Overhaul
  • Third-Party Integration
  • Automated Data Entry
  • Advanced Reporting
  • Real-Time Updates
  • Salary Synchronization

Business Goal

The ad agency wanted to modernize their outdated legacy system to a unified, real-time platform. This new system was intended to manage work orders, customer information, and internal communications seamlessly. The objectives were to streamline processes, enhance data accuracy, integrate disparate tools, and improve reporting capabilities, ultimately boosting operational efficiency and supporting the expansion of their team.

Solution

chlange

Challenges

Legacy System and Fragmented Tools

The client needed help with an outdated legacy system built on Flex, which posed significant limitations in enhancing features and integrating with modern tools. The existing setup involved manual data entry into QuickBooks, which used multiple unintegrated third-party solutions like Namely, Slack, and Trello, and updated methods were needed for tracking project expenses and client information. This fragmentation led to data inconsistencies, inefficiencies in reporting, and a lack of automation.

solustion

Solutions

Integrated, Automated, and Real-Time Platform

To address the client’s challenges, we developed a unified platform that seamlessly integrated QuickBooks, Namely, Slack, Trello, and Insightly, eliminating manual data entry and streamlining workflows. We automated financial entries and created sophisticated dashboards that deliver performance reports in seconds. Additionally, we implemented real-time updates through cron jobs and technical workarounds to keep customer contacts and salary information current, ensuring a cohesive and efficient system.

Our Approach

To revamp the client’s outdated system and address their specific needs, we employed a structured approach to address both technical and user requirements.

Revamp

System Integration and Research

We conducted thorough research to integrate third-party applications like QuickBooks, Namely, Slack, Trello, and Insightly into a single cohesive platform, ensuring seamless data flow and enhanced functionality.

Integration

Automation of Financial Entries

To eliminate manual data entry, we automated integration with QuickBooks, streamlining financial transactions and reducing errors.

Updates

Development of Advanced Reporting

We designed and implemented complex dashboards and performance reports with rapid generation times, enabling detailed business insights and comparisons.

Marketing

Real-Time Updates and Data Accuracy

By creating cron jobs and addressing API limitations, we ensured real-time updates for customer contact information and salary details, maintaining accuracy and efficiency across the system.

Tech Capabilities

react_js
php
mysql
aws
insightly
namely
trello
slack
quickbooks

Key Results

Reduced Manual Data Entry Time by 80%

Automation of financial entries and integration with QuickBooks drastically cut down the time spent on manual data entry.

Improved Report Generation Speed by 90%

Complex dashboards and performance reports are generated in 1-2 seconds, enhancing data analysis efficiency.

Increased Data Accuracy by 95%

Real-time updates and automated integrations reduced errors and ensured accurate tracking of customer contacts and salary details.

Streamlined Workflow Efficiency by 70%

Integrating various third-party tools into a unified platform improved overall workflow and reduced the need for disparate systems.

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