Sr Marketing Executive

Key Responsibilities:

• Develop and execute marketing strategies to maximize lead generation at trade shows.
• Plan, organize, and manage trade show events, including booth design, setup, and tear-down.
• Build and maintain relationships with key industry contacts and potential clients.
• Coordinate with internal teams to ensure seamless execution of trade show activities.
• Utilize CRM tools to manage and nurture leads generated from trade shows.
• Analyze trade show performance and provide actionable insights for improvement.
• Stay updated on industry trends and competitor activities to adjust strategies accordingly.

Requirements:

• Proven experience (3-4 years) as a Senior Marketing Executive or similar role, with a focus on trade shows and event management.
• Strong understanding of lead generation processes and tools.
• Excellent communication and interpersonal skills.
• Ability to analyze data and generate actionable insights.
• Creative problem-solving skills and a proactive approach to challenges.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Skills:

• Experience with CRM systems and marketing automation tools.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.