Sr. SEO

Core SEO Skills:

• Keyword Research: Proficiency in tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz for identifying high-traffic, low-competition keywords.
• On-Page SEO: Expertise in optimizing meta tags, headers, content, and internal linking structures.
• Technical SEO: Knowledge of site speed optimization, XML sitemaps, robots.txt files, and fixing crawl errors.
• Content Creation: Ability to create high-quality, engaging content that aligns with SEO best practices.
• Link Building: Experience in acquiring high-quality backlinks through outreach and content marketing.
• Google Analytics & Google Search Console: Proficiency in analyzing website traffic, user behavior, and performance metrics.
• Competitor Analysis: Skills in evaluating competitors’ SEO strategies and identifying opportunities for improvement.
• SEO Tools: Familiarity with tools like Screaming Frog, SEMrush, Ahrefs, and Google Search Console.

Soft Skills:

• Critical Thinking: Ability to analyze data and develop innovative solutions to SEO challenges.
• Communication: Strong written and verbal communication skills for collaborating with team members and clients.
• Adaptability: Flexibility to adapt to the ever-changing SEO landscape and algorithm updates.
• Project Management: Skills in managing SEO projects, setting goals, and tracking progress.
• Team Collaboration: Ability to work effectively with other departments, such as marketing, sales, and IT.

Additional Skills for Marketing Team:

• Data Privacy & Compliance: Understanding of data privacy regulations and ensuring compliance in SEO practices.
• Storytelling with Data: Ability to turn data insights into compelling narratives for stakeholders.
• Content Strategy: Developing and executing content strategies that drive traffic and engagement.
• Marketing Automation: Knowledge of marketing automation tools and integrating SEO with broader marketing campaigns.
• Customer-Centric Approach: Focusing on creating a positive user experience and meeting customer needs.