Proven experience 6-12 months working in a data-related role, with a focus on data acquisition, research, or information retrieval.
Strong research skills, with the ability to effectively search, evaluate, and acquire data from a wide range of sources.
Proficiency in data management tools and techniques, including data validation, cleansing, and documentation.
Attention to detail and ability to work independently with minimal supervision, managing multiple priorities and deadlines effectively. Strategy Development: Design and implement comprehensive PPC strategies to increase visibility and conversion rates for our products and services. Campaign Management: Launch and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels. Oversee the campaign lifecycle, including planning, execution, monitoring, optimization, and reporting. Analytics and Reporting: Analyze campaign performance data to understand the effectiveness of strategies and tactics. Provide actionable insights and detailed reporting to stakeholders on campaign performance, ROI, and other key metrics. Budget Management: Manage the budget for PPC campaigns, ensuring optimal allocation of resources for maximum campaign effectiveness. Team Leadership: Lead and mentor a team of PPC specialists, fostering a collaborative environment and encouraging continuous learning and professional growth. Innovation and Research: Stay updated with the latest trends and best practices in PPC and digital advertising. Test new channels and technologies to keep our advertising efforts ahead of the curve. Collaboration: Work closely with other departments, such as Sales, Marketing, and Product Development, to ensure alignment of PPC strategies with overall business goals.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
Excellent written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously
Passion for the software industry and a strong understanding of B2B marketing
Strong understanding of digital marketing principles and best practices (SEO, SEM, Social Media, Content Marketing, Email Marketing)
Excellent analytical and problem-solving skills with the ability to interpret and leverage marketing data
